Hoiana Hotel X Suites

by Andrew Millington

Sharmaine Zuidgeest

Matt Millard

Jackie Pham

PurpleAsia

As the fourth accommodation type and a key part of Vietnam's first integrated resort, Hoiana Hotel & Suites taps into the finer side of life, dialling up experiences and sensations to levels yet unseen in the country. In creating this brand, we wanted the logo to strongly link back to the Hoiana Masterbrand. Starting with a fresh slate, we incorporated elements of the firework symbol from the Masterbrand. Next, keeping the gold colour for consistency, we developed an abstract symbol from within the fireworks to capture the energy of the offer while incorporating elements of luxury and prestige for an altogether sharp and sleek identity. 

The typography, patterns, and TOV combine to create an alluring, exciting, and luxurious set of amenities and collaterals that are as graphic-led as they are refined.

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沉浸式戏剧打破了舞台、演员、观众的划分界线，不仅仅是五种感官的共同体验，它的核心是观众本身，自主地选择、去创造一段独一无二的观剧记忆。

在留言墙看到了一个小藏头：
IMMERSIVE
=
Installation
McKinnon
Mask
Experiential
Reverie
Site
Interaction
Visual
Experimental
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