「自行车是用来观光的，巴西女性的身体不是。」
「标签应该贴在你的行李上，而不是巴西女性的身体上。」
每年在巴西的二月份，狂欢节都是一个受到全球瞩目的节日。
但根据一项调查显示，80% 的巴西女性都希望摆脱和改变她们在狂欢节期间所受到的刻板印象。
为此，多芬在巴西狂欢节期间为巴西女性发起了一场主题为 Real Brazilian Women 的传播活动，旨在消除那些多年来外界附加在巴西女性身体上的物化与偏见。
同时多芬还把这场活动中的宣传海报，以英语和西班牙语的形式，投放在了外国游客必经和高频出现的一些场景里。
而海报中的文案，也结合了人物置身于场景中时有的状态。
文案：
Carnaval is full of secret "blocos".
what's not a secret:
Brazilian women are more than their bodies
狂欢节充满了秘密的「街区派对」。
什么不是秘密？
巴西女性的魅力不仅仅在于她们的身体。
Waana learn a few moves for Carnaval？
Here's one:
move away from any biases about Brazilian women's bodies
想为参加狂欢节提前学几招吗？
这里有一个：
摒弃对巴西女性身体的偏见。
Here's a tip:
bikes are for touring.
Brazilian women's bodies are not.
这里有一个提示：
自行车是用来观光的。
巴西女性的身体不是。
Frendly reminder :
labels belong on your luggage.
Not on Brazilian women's bodies .
友情提醒：
标签应该贴在你的行李上。
而不是巴西女性的身体上。
#户外广告也很有意思啊#
「标签应该贴在你的行李上，而不是巴西女性的身体上。」
每年在巴西的二月份，狂欢节都是一个受到全球瞩目的节日。
但根据一项调查显示，80% 的巴西女性都希望摆脱和改变她们在狂欢节期间所受到的刻板印象。
为此，多芬在巴西狂欢节期间为巴西女性发起了一场主题为 Real Brazilian Women 的传播活动，旨在消除那些多年来外界附加在巴西女性身体上的物化与偏见。
同时多芬还把这场活动中的宣传海报，以英语和西班牙语的形式，投放在了外国游客必经和高频出现的一些场景里。
而海报中的文案，也结合了人物置身于场景中时有的状态。
文案：
Carnaval is full of secret "blocos".
what's not a secret:
Brazilian women are more than their bodies
狂欢节充满了秘密的「街区派对」。
什么不是秘密？
巴西女性的魅力不仅仅在于她们的身体。
Waana learn a few moves for Carnaval？
Here's one:
move away from any biases about Brazilian women's bodies
想为参加狂欢节提前学几招吗？
这里有一个：
摒弃对巴西女性身体的偏见。
Here's a tip:
bikes are for touring.
Brazilian women's bodies are not.
这里有一个提示：
自行车是用来观光的。
巴西女性的身体不是。
Frendly reminder :
labels belong on your luggage.
Not on Brazilian women's bodies .
友情提醒：
标签应该贴在你的行李上。
而不是巴西女性的身体上。
#户外广告也很有意思啊#
#白月梵星白鹿反差感##白鹿白烁#
[微风][微风]Những người cố gắng chưa chắc đã thành công, nhưng chưa một ai thành công mà không có sự cố gắng.
//*Those who try may not succeed, but no one has succeeded without trying.
⚡⚡BaiLu The First-Ever IQIYI Global Ambassador! ❤❤❤
[努力][努力][努力][努力] Congratulation @白鹿my
[微风][微风]Những người cố gắng chưa chắc đã thành công, nhưng chưa một ai thành công mà không có sự cố gắng.
//*Those who try may not succeed, but no one has succeeded without trying.
⚡⚡BaiLu The First-Ever IQIYI Global Ambassador! ❤❤❤
[努力][努力][努力][努力] Congratulation @白鹿my
这段英采最后好可爱的97
Since it’s still early in the year, what do you want to try for in 2024?
Nayeon: I have one. I totally have one. I want to become the best driver [laughs].
Momo: I’ll look forward to it!
Nayeon: I want to master driving this year.
Jihyo: I’m really looking forward to that.
Jeongyeon: I have one, too. I want to get a license for operating larger vehicles. [Editor’s note: Korea has separate licenses for trucks, trailers, etc.] For camping. And I want to try operating a forklift [laughs].
Sana: For a future career opportunity.
Jeongyeon: I want to learn a trade. For my future.
I’m sure you won’t need to!
[Laughs.]
Anyone else?
Chaeyoung: I want to become better at guitar.
Nayeon: Don’t lie! [laughs]
Chaeyoung: I’m taking lessons. I had two lessons during this break [laughs].
Sana: That’s a lot!
Chaeyoung: I want to work hard at it.
Jihyo: Tzuyu, what about you?
Tzuyu: I want to get my driver’s license, too.
Chaeyoung: Should we go together?
Tzuyu: I want to get better at English, too.
What about Mina?
Jihyo: I’m curious, too. I wish she would come out of her room more!
Mina: [Laughs.] I want to do more activities, leaving the house.
https://t.cn/A6YpnXoa
Since it’s still early in the year, what do you want to try for in 2024?
Nayeon: I have one. I totally have one. I want to become the best driver [laughs].
Momo: I’ll look forward to it!
Nayeon: I want to master driving this year.
Jihyo: I’m really looking forward to that.
Jeongyeon: I have one, too. I want to get a license for operating larger vehicles. [Editor’s note: Korea has separate licenses for trucks, trailers, etc.] For camping. And I want to try operating a forklift [laughs].
Sana: For a future career opportunity.
Jeongyeon: I want to learn a trade. For my future.
I’m sure you won’t need to!
[Laughs.]
Anyone else?
Chaeyoung: I want to become better at guitar.
Nayeon: Don’t lie! [laughs]
Chaeyoung: I’m taking lessons. I had two lessons during this break [laughs].
Sana: That’s a lot!
Chaeyoung: I want to work hard at it.
Jihyo: Tzuyu, what about you?
Tzuyu: I want to get my driver’s license, too.
Chaeyoung: Should we go together?
Tzuyu: I want to get better at English, too.
What about Mina?
Jihyo: I’m curious, too. I wish she would come out of her room more!
Mina: [Laughs.] I want to do more activities, leaving the house.
https://t.cn/A6YpnXoa
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