【Technology Risk Model Development and Application to Green Vehicle Purchases】
Article by Insong Hwang from Korea Electronics Technology Institute (South Korea) and Joosung Lee from Soonchunhyang University (South Korea).
Technology Acceptance Model (TAM) is widely used to analyze consumer behavior in regards to the acceptance of products featuring new technology. With the growing concern over environmental pollution and global warming, automotive manufacturers around the world have actively engaged in the R&D of green vehicles that are environmentally friendly and highly sustainable. This study suggests TRM for the analysis of consumers’ adoption behavior of electric vehicles. By setting perceived risk factors as external variables, this study identifies factors that have a direct or indirect effect on electric vehicle adoption intention.
DOI: 10.4236/ajibm.2021.111003
https://t.cn/A65LysGg
Article by Insong Hwang from Korea Electronics Technology Institute (South Korea) and Joosung Lee from Soonchunhyang University (South Korea).
Technology Acceptance Model (TAM) is widely used to analyze consumer behavior in regards to the acceptance of products featuring new technology. With the growing concern over environmental pollution and global warming, automotive manufacturers around the world have actively engaged in the R&D of green vehicles that are environmentally friendly and highly sustainable. This study suggests TRM for the analysis of consumers’ adoption behavior of electric vehicles. By setting perceived risk factors as external variables, this study identifies factors that have a direct or indirect effect on electric vehicle adoption intention.
DOI: 10.4236/ajibm.2021.111003
https://t.cn/A65LysGg
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