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#soozy#【Butter Goods 2020 秋冬系列发布】

Butter Goods 携其 2020 第二季度服饰回归，旨在提供舒适的秋季单品。在本季设计中，融入了如「萨克斯手」等多种俏皮图案印花与类似于「T-shirts and other tees reading」的品牌标语，从而推出了针织毛衣，夹克，连帽衫，工装裤和鸭舌帽等单品。据悉，Butter Goods 2020 第二季度系列将于 7 月 26 日在 Butter Goods 官网发售[威武]

The campaign images for the tees and Cash Card are shot by Torso, with art direction by Anonymous Club, another new branch of Hood By Air that supports young artists through participation in the HBA universe. In total, the new Hood by Air will encompass the Anonymous Club alongside Hood by Air (a yearly event that will debut new luxury products), HBA (ready-to-wear released direct-to-consumer at its own pace, of which this tee and collab are a part), and Museum (a re-release of archive Hood by Air items reinterpreted by new designers-in-residence). In this, Hood by Air is doing what many so-called luxury fashion brands often fail to do: Communicating complex ideas of fashion, aspiration, ownership, and status directly to shoppers and fans while building a community around the people in its world.