“Shop like a billionaire.” With that enticing slogan Temu touted itself to Americans watching the Super Bowl on February 11th.
Football fans had been treated to a similar advert from the e-commerce company at last year’s event. But this time the message was hammered home. In all, Temu’s ad played five times. That won’t have been cheap. A 30-second slot during this year’s Super Bowl cost around $7m. JPMorgan Chase, a bank, reckons the company will spend $3bn on marketing this year, up from $1.7bn in 2023.
Temu, based in Boston, is an offshoot of Pinduoduo, a Chinese e-commerce firm. It is attempting to replicate the success of Shein, a Chinese fast-fashion seller, which shot to success in America in 2021 helped by clever marketing and ultra-low prices.
In their bid to win over American shoppers the duo are spending so lavishly on digital ads that their footprints show up in big tech companies’ earnings.
On February 1st Susan Li, the chief financial officer of Meta, a social-media giant, said that Chinese advertisers contributed 10% of her firm’s revenue last year and five percentage points to its worldwide revenue growth.
In November Josh Silverman, the boss of Etsy, an online marketplace for artisan knick-knacks, blamed Temu and Shein for pushing up the price of digital advertising.
Football fans had been treated to a similar advert from the e-commerce company at last year’s event. But this time the message was hammered home. In all, Temu’s ad played five times. That won’t have been cheap. A 30-second slot during this year’s Super Bowl cost around $7m. JPMorgan Chase, a bank, reckons the company will spend $3bn on marketing this year, up from $1.7bn in 2023.
Temu, based in Boston, is an offshoot of Pinduoduo, a Chinese e-commerce firm. It is attempting to replicate the success of Shein, a Chinese fast-fashion seller, which shot to success in America in 2021 helped by clever marketing and ultra-low prices.
In their bid to win over American shoppers the duo are spending so lavishly on digital ads that their footprints show up in big tech companies’ earnings.
On February 1st Susan Li, the chief financial officer of Meta, a social-media giant, said that Chinese advertisers contributed 10% of her firm’s revenue last year and five percentage points to its worldwide revenue growth.
In November Josh Silverman, the boss of Etsy, an online marketplace for artisan knick-knacks, blamed Temu and Shein for pushing up the price of digital advertising.
1. acheI was aching to tell him the good news. ( B ) A、疼痛 B、渴望2. act(1) It takes about 20 minutes for the drug to act. ( C )(2) He is always acting an experienced man who has seen everything. ( A )(3) The act is passed by the Congress finally. ( D )(4) Hamlet eventually kills Claudius in Act 5. ( E )A、装作 B、行动 C、起作用 D、法案 E、一幕3. acknowledge(1) He acknowledged me by lifting his hat. ( B )(2) She acknowledged his help in the letter. ( )A、承认 B、对……打招呼 C、感谢 C D、告知，确认4. advanceShe asked for an advance on her salary. (C )A、前进 B、提前 C、预付款5. affect(1) The audience was deeply affected by his lecture. ( C )(2) His left lung is affected by cancer. ( B )A、影响 B、（疾病）侵袭 C、感动
在阳光下，她如一朵盛开的黄花，舒展身姿，与大自然共舞。每个呼吸，每个动作，都充满了力量与柔美。她,是青春的化身,是活力的源泉。生命在于运动,而她,就是最好的证明。
In the sun, she is like a blooming yellow flower, stretching her body and dancing with nature. Every breath, every movement, is full of strength and beauty. She is the embodiment of youth, is the source of vitality. Life is sport, and she is the best proof.
In the sun, she is like a blooming yellow flower, stretching her body and dancing with nature. Every breath, every movement, is full of strength and beauty. She is the embodiment of youth, is the source of vitality. Life is sport, and she is the best proof.
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